Konduko has developed a sensor that is placed where people can interact
with it by a simple touch, and initiate a two-way conversation with a brand or business in mass-traffic environments.
We call it the Konduko Reader.
Konduko Readers can be loaded with content that presents your business to new or existing leads, providing relevant information and offers in exchange for the user’s contact details.
Any user, including those you have never engaged with before, can begin to engage or re-engage by touching the sensor with a smart device the user wears.
Consumer expectations have remarkably changed in recent years and it is not unrelated to advances in technology. Proximity technologies are used in event and retail environments to track and analyse consumer behaviour or broadcast personalised content. Yet none of these practices empower the consumer to choose for themselves if and when they would like to interact with a brand.
Make it simple to connect for the non tech-savvy and allow each potential customer to choose and initiate a two-way conversation with your brand with no additional effort.
Konduko uses a number of different technology and points of contact to ensure 100% of possible users can engage anytime, simply and reliably without the need of an app, WiFi or cellular access.
Konduko users engage with you via your preferred contact point. At events this could include a print@home ticket, entry bracelets and badges, while in retail this could be via a loyalty card. As well, in both locations visitors can also use a Smartphone, which doesn’t rely on an app download to start the digital conversation.
Because the Konduko Reader is always on, especially at troublesome mass-traffic locations where WiFi or cellular access can be a challenge.
The first pillar monitors movement through a physical space. The second and most important to creating a long-term relationship is Touch – putting the hand out to initiate a permission-based, two-way conversation. The third and final pillar is about broadcasting content to people as they move through the physical space.
Touch is qualified broadcasting, because users have actively wanted to engage with your brand. In exchange for information about you, you receive information about them in the form of data that can be later used to strengthen your relationship with them.
It’s this unique two-way digital conversation that not only sees Konduko as an important and complementary part of location-based marketing but the hardest working and most rewarding.
Konduko is a fast-growing business with a disruptive solution for tracking people’s preferences in mass-traffic environments such as tradeshows and retail. Based in Switzerland, Konduko has developed a cool and efficient way to collect information about your prospects that is more accurate then ever before, not to mention delivering a fantastic user experience!
We have our offices here:
Matt Harris, CEO at Konduko