Attendee Journey

Leading trade show organisers across the world are using our technology to improve their event’s revenue, secure six times more exhibitor interactions, and deliver a better experience for attendees.

01

MY JOURNEY PLANNER

Sarah registers in advance. To plan her experience, she saves seminars to her calendar, finds people and exhibitors using matchmaking. She requests immediate calls with two exhibitors, saving time at the event.

02

FOLLOW ME

Mary, Sarah’s colleague, can’t travel. Sarah invites Mary to follow her journey and share experiences. Mary invites three others from her team to also share experiences – just as they did in-person, in 2019.

03

CONTACTLESS

Mary shares exhibitors with colleagues. Sarah collects her contactless smart badge.

04

INTERACTIVE EXPERIENCES

Sarah uses her contactless badge to collect digital content from all over the show floor, presentation rooms, sponsor walls etc. Mary discovers exhibitor E7 using the recommendation engine, Mary views E7’s content in the MyJourney, then suggests Sarah visits E7.

05

CONTACREAL-TIME RECOMMENDATIONST LESS

Machine-learning algorithms help Sarah and Mary create experiences based on their interests and intentions; and discover others based on attendees like them.

06

SHOW ME MORE
LIKE THIS

Sarah visits exhibitor E7, creating a hot lead. Mary clicks ‘more like this’, finding others like E7. She messages Sarah to visit exhibitor E9.

07

MEET NOW, CALL BACK

Mary likes VE11 from the Shared Interactive Timeline – an exhibitor that could not travel. They meet, virtually, one hour later.

08

WHAT DID I MISS?

The event platform is full of rich digital content. John missed the event but registers 30 days later. He clicks ‘What Did I Miss?’. A personalised interactive experience created based on the activity of similar attendee profiles is created.
He collects content from five exhibitors, creating leads year-round.