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Innovative ways to create value

9 innovative ways to create value for exhibitors who can’t attend events in 2021 Here is a key lesson the COVID-19 pandemic taught us: no matter how hard the situation, we adapt. On a personal level, this is good news. On an industry level, this is unsettling. Corporate travel bans and safety concerns about attending…

Better attendee data

What event attendees do gives you better data than what they answered when registering The more data we have, the better. Many people think like this when creating a set of questions for the registration form of an event. The logic is correct. Knowing about what attendees are looking for is the best way to…

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